Now.

Heading up engineering for Carhartt WIP's digital D2C business across Europe.

• Making the commerce platform faster where it counts — checkout, search, the boring critical paths.
• Building a team that can explain its own roadmap in one sentence.
• Deciding what we're proud not to do this year.

Reworking how we measure what “fast” actually means for a shopper.

The kind of plumbing nobody notices until it's missing — and the work I enjoy most.

Where AI genuinely earns its place in engineering and commerce — and where it's just expensive autocomplete.

Less feed, more long-form.

Circling back to the classics on org design and systems thinking. Open to recommendations.

A lot of jazz on the turntable, and being cheerfully out-engineered by my family.